Supply and Demand

January 15th, 2014

January 15th, 2014

Courtesy of Charles Fox

Courtesy of Charles Fox

With so much choice available, getting the right product at the right price for your kit can sometimes be overwhelming.  Warpaint picks out five of the best places to shop for your pro make-up needs.

Guru Makeup Emporium

Guru Makeup Emporium

Over the last few years, there’s been an explosion of outlets for pro products; the trick is to spot which have the goods and which just have a good facade. Warpaint always aims to deliver the best resources to help you on your journey for that key item, so this week we have listed our top five spots for hair and MUAs specialising in TV/Films, Fashion, Editorial and Theatrical industries.

SCREENFACE coming soon here

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Serving make-up professionals and consumers for over 30 years, many of our readers will have been saddened to hear that in Screenface Limited liquidated in October 2013.  However, the Monmouth Street store in is under new ownership and management and Screenface London reopened it in December 2013, with the online store relaunching in the coming weeks.  Screenface specialises in TV/Film and theatre makeup, stocking many different brands to cater to all preferences and needs – a definite mecca for every make-up lover. Screenface PR and MUA Paul Merchant agrees “Screenface is truly the ‘one stop shop’ for pro make-up artists. Having such a wide variety of brands, including our own extremely popular range, we span everything from SFX to general beauty. Screenface has always been a favourite with TV and film artists, and that’s the area of expertise we thrive in. With some new brands coming into stock very soon, we constantly strive to improve our range and service to the make-up industry. ”


Charles Fox

Charles Fox

Founded in 1876 and based in Covent Garden, Charles Fox is the oldest professional make-up store in the UK selling everything from S/FX to Beauty and from body paint to fashion.  Bought by Kryolan Professional Make-up in 1993, it’s the sole UK store and distributor of the Kryolan range which boasts over 18,000 individual products with thousands of colour choices.  They are the manufacturers of Dermacolor, one of the only cosmetic camouflage systems available on the NHS.  There are 50 Kryolan city stores worldwide and it is now distributed in over 90 countries.  Their current global website rebrand means that Charles Fox is the leading store in the UK for the brand and the website is in redesign. Paul Merchant is also the PR for Charles Fox and has commented on why he thinks the shop has been so successful for so many years. “The reason I think that Fox has lasted so long and been able to maintain a respected position, as one of the top sellers of professional make-up, is our constant understanding of the need to evolve and innovate. It’s important to listen to the industry and change as it changes. Fox’s merge with Kryolan in 1993 has ensured our growth and enabled us to always be able to provide cutting edge cosmetics. We also pride ourselves on our personal level of customer service.”


GURU MUE Website

With over 20 years experience in the business, MUAs Niki and Aine run the aptly titled Guru Make-Up Emporium store and website supplying make-up, hair and SFX products as well as the latest fashion cosmetics.  There is an emphasis on eco friendly ranges and they are only one of two pro shops that stock the full range of Make Up For Ever.  This extensive range of brands and products means that the shop has everything needed for the serious pro from the latest in HD to the most advanced silicone prosthetic technology.  S/FX artists will love the first floor of the shop with its dedicated space to plan and play with the products.  The website stocks a plethora of cult products including Bioderma, BeautyBlender, Embryolisse Lait Creme Concentrate (a kit essential), Naked Cosmetics pure pigments, OCC Lip Tars and Homeoplasmine (amazing for sore lips and dry skin) as well as various airbrush products and equipment, and a large selection of pro bags and cases.  Due to Niki and Aine’s experience, they are aware of the long hours, secluded locations and urgent orders needed by MUA’s today and GMUE aim to customise their service to your requirements so that you get what you need, when you need it.



One of the newer kids on the block, this site stocks a variety of pro grade products alongside selected niche brand from around the globe.  The team at Love Makeup are regular attenders at industry trade shows meeting customers and showcasing their extensive product knowledge for every product stocked.  The emphasis here is on building trust and loyalty for their brand by delivering a seamless, fast and professional service.  Love Makeup offers is a pro discount, 20% for working MUA’s and 10% for students on brands including Japonesque, Ardell Lashes, Face atelier and yaby cosmetics among others.  They also have a shop based in Ware, Hertfordshire selling some of our favourite new makeup discoveries such as Lime Crime, Kett, Zoeva, Wayne Goss Brushes and the extremely handy Z Palettes for all those miscellaneous pan eyeshadows that roll around in your kit.


PAM Website

Precious about Make-up’s mantra is “Never stop learning” and since their initial opening in 1996, PAM’s shop has doubled in size.  They sell products from bloodymarvellous, Skin Illustrator, Maq Pro and exclusively Make-Up Designory (MUD).  Established by top UK pros Kate Benton and Jan Sewell, they wanted PAM to become a meeting place where MUA’s could come to learn and exchange ideas.  This expertise keeps PAM’s staff and product knowledge at the top of their game and often ahead of the consumer beauty market.  Legendary for their reliable service with options for urgent delivery to remote locations and international shipping, the site is chock full of recommendations, competition opportunities and tips.  PAM’s education programme can be booked via the studio page online.  Free in store tutorials are on offer from some of the best names in make-up artistry, including Morag Ross, Mandy Gold, Louise Young and many more, along with brand ambassadors and talented tutors holding workshops such as an Introduction to Body Painting and the fabulously titled Wiggary – Dealing with Wigs.



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By Warpaint Magazine

One response to “Supply and Demand”

  1. nadiadz says:

    Great! Thanks for the suggestions/reviews!

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