December 11th, 2013
Garden of Eden i-Divine Palette from Sleek MakeUP
February sees the launch of the Garden of Eden i-Divine Palette from Sleek MakeUP. The nature-inspired product contains 12 highly pigmented eye shadows designed to suit all skin tones. Shades of earthy browns, purples and greens including Paradise On Earth, Eve’s Kiss and Gates Of Eden are contained in the palette which features limited edition snake print packaging (£6.99). The Garden of Eden i-Divine Palette will be available at Boots and Superdrug stores.
Benefit Cosmetics presents Gimme Brow
Benefit Cosmetics’ launch the new brush-on fiber gel, Gimme Brow (£17.50) in March 2014. The water-resistant gel adheres to skin and hair, and has a tapered brush to blend and build as well as a precision tip for shaping. The launch coincides with Brow Arch March, an annual campaign in association with Look Good Feel Better charity and high street retailer Debenhams. As part of this, Benefit Brow Bars at selected Debenhams outlets will offer brow shaping in return for a donation to Look Good Feel Better, which focuses on problems associated with the visible side effects of cancer treatment.
Crazy Rumors launches at Holland & Barrett
Pure and Natural Brands has announced the launch of Crazy Rumors lip balm in Holland & Barrett from mid-December. The 100% natural and vegan product features organic shea butter and jojoba oil and comes in 12 flavours including the limited edition gingerbread flavour (£3.49).
Rimmel London signs Binky Felstead for Sunshimmer campaign
Rimmel London has announced that Made in Chelsea star Binky Felstead is appearing in its new Sunshimmer advertising campaign. From February 2014 the campaign will be seen across print, online and in-store advertising in the UK and Ireland, introducing the brand’s re-styled product packaging and two new products. Launching January 2014, the Sunshimmer Pre Tan Exfoliator (£3.99) features a Hydra-Oil Complex containing macadamia and argon oils and the Sunshimmer Instant Tan BB Skin Perfector (£6.99) offers immediate colour while evening out skin tone.
Bourjois Cosmetics introduces new collection
Bourjois has unveiled Arctic Chic, its new make-up collection featuring cool tones mixed with violet for eyes, lips and nails. Launching on 22nd January, new products include Liner Feutre (£6.99) for eyes, a precision felt tip liner with 24-hour formula in shades Noir Violine (black with violet) and Noir Moka (chestnut brown), Smoky Eye Trio (£7.99) in Mordore Chic, Little Round Pot Blush (£7.49) in Cendre de Rose Brun and Rouge Edition (£7.99) in Brun Boheme and Violine Strass.
Fairydrops Mascara launches in the UK at BeautyMART
BeautyMART has announced the launch of the Fairydrops Mascara (£18.50), which has been created by Aya Yasuda, a Japanese celebrity who wanted to make her eyes more appealing for television. Aya modified her own mascara wands to create a unique brush that would give her the doll-like effect she desired. Fairydrops has become one of Japan’s best-selling mascaras and is now available exclusively in the UK at BeautyMART. Fairydrops’ patented brush is unique in having bristles shaped into three bobbles, curled to fit the lashes, depositing mascara around the inner corner, the middle and the outer corner. The two mascara formulas, water-resistant and waterproof, are enriched with five different treatment essences to improve lash condition: squalene, jojoba seed oil, panthenol, hydrolysed collagen and moisturising hylaronic acid. Additional fibres in a wax base build volume and length while creating clump-free, defined lashes. The Fairydrops Mascara is available from 20th December at all BeautyMART locations and online.
jane iredale launches starter kits
Discover mineral make-up with the new jane iredale Starter Kit, which introduces an introductory size selection of essentials for flawless skin, in a chic travel-size cosmetic case with extra-large mirror. Featuring multi-tasking pressed and loose bases, a mini powder brush, a moisturising, brightening primer and a hydrating spray to set the foundation for even longer wear, the kit is available in five shades to suit a wide range of skin tones and is the ideal way to discover a brand which improves the condition of skin. The new Starter Kits (£39.95) is available from February 2014.
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