Trend Translation

December 5th, 2013

December 5th, 2013

Tucked away alongside the redevelopment behind London’s Kings Cross is a converted warehouse that houses the M·A·C masterclasses.  It’s here that their educators and artists teach the skills and tips for which the brand is globally recognised.  Warpaint joined the class to learn the secrets of two very different runway looks – dewy skin and the smoky eye.

Rachel group shot

“I’ve never been afraid of bold lips or smoky eyes,” explains Senior Artist Rachel O’Donnell, our guide for the afternoon.  Rachel was introduced to M·A·C when a friend gave her a present of two colourful eyeshadows. “I was so inspired by the range of colours and textures,” she recalls. “I loved knowing that the people who work there are make-up artists and are so knowledgeable about their craft.”  Encouraged to apply, she started as a Christmas cashier in M·A·C Brown Thomas Galway in November 2006 and became a Retail Artist within a week.  From there, Rachel became part of the Events Team in 2007 and quickly became a regular at London Fashion Week.

both models final look

Currently working as part of the Body Painting Team, she loves the freedom to express herself creatively, using her medium of choice.  “I can sculpt and paint the face, enhance natural beauty or create characters and evoke moods.  I love making people feel more beautiful.”

step-by-step Dewy

step-by-step Dewy

Interpretation of trends is an integral part of the skillset of a make-up artist, influencing and inspiring your work.  From runway via editorial to celebrity, trends evolve and are reworked to create an extension of the original, and the two looks showcase by Rachel – dewy and smoky – are great examples of how the creative process can be taken wherever your imagination leads.

step-by-step Smoky

step-by-step Smoky

Thanks to Rachel, her models and the M.A.C Artist Relations team.


dewy face chart

dewy 1 dewy 2


smoky face chart

smoky 4 smoky 7



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By Emma Rutherford

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