October 21st, 2013
After years of being considered tacky and over the top, false lashes are now an incredibly popular accessory with almost every beauty brand expanding their make-up line to include them.
First invented in 1916 by the American film director D.W. Griffith for his movie Intolerance, Griffith wanted his leading lady, Seena Owen, to have a dramatic new look. With the help of a local wig maker, he had the idea to weave human hair through fine gauze and then glue it onto Owen’s lids. The film debuted with glowing reviews and the eyelash trend began. Max Factor, after hearing about this new beauty technique, decided to make his own for his A-List Hollywood clients and by the 1930s false eyelashes were being worn by every leading actress. The rest, as they say, is history.
Due to new manufacturing techniques, and the use of new materials ranging from synthetic fibres to mink fur, eyelashes are back with a vengeance this season, and the more extravagant the better.
The Benefit Lash Lovelies collection (£11.50) includes nine unique sets of lashes, custom designed to fit the eye precisely. Rockette features criss-cross lashes with a hint of sparkle for a show-stopping look. For a glamorous look, the Pin-Up lash offers a big, dramatic full lash style. Eyes appear wider with the long lashes which still appear natural and can be worn as a day look.
Shu Uemura has a large collection of outrageous and unique lashes. The Premium Blunt Blue eyelashes (£29.50) are handmade and alternate between black and blue lashes to make a bold statement. For a more delicate look the brown feather false eyelashes (£18.50) include rich brown feathers adorned with a subtle spotted pattern which is flared at the ends for a winged finish.
The Linear Effect lashes (£4.99) from Bourjois are available in smoky black and smoky blue and include textured layers in a criss-cross design for a perfect smoky eyed look. There is no need for liner as the built-in liner defines and intensifies the eyes. For a more textured effect, the Flared Volume lashes feature feathery textured lashes with a navy blue tint to give them the ultimate statement look.
There are currently 24 different sets of lashes available from MAC for £10 each. Number 44 has a unique combination of separate bundles at the inner corner and a dramatic winged outer corner which combine for a full and fabulous effect. Number 48 includes longer wispy bundles with an even edge which creates a flirty fringe. If you are unsure about wearing outrageous colourful lashes, the MAC collection serve as the perfect starter set to ease you into the trend.
The Eylure Naturalites Triple Effect Lashes (£5.35) have been specifically designed to give ultra-fullness and outstanding length to lashes. They give the effect of wearing multiple pairs of lashes for a real statement look. Eylure also have a limited edition collection by Katy Perry, with lashes strewn with sparkle and studs to add drama to any outfit.
Make Up For Ever
The Strip eyelashes from Make Up For Ever (£10) intensify and add depth to the eyes for a high-drama effect. The Erin lash features extreme pink flairs tipped with black feather accents, while Artemis features short lashes adorned with black crystals. Available in 60 unique designs from subtle to outrageous; the lashes create a spectacular look for parties, special events, photo shoots and just for fun.
Made from extremely light paper, the lashes from Paperself are completely unique. Available in 20 designs, they are inspired by the art of Chinese paper cutting, blending traditional culture with contemporary design. The wide variety of designs includes the London skyline, sea life, roses, birds and spiders. Paperself lashes (£12) are intricately cut and make a delicate addition to any look.
Finally, if you are looking for the ultimate in outrageous lashes, how about the 24 Karat Gold Lashes from Kre-at Beauty. Priced at an eye-watering £183 these lashes are pure luxury and are available exclusively at Barneys New York.